Our Story
Earthstarz has been created by founder Lucie Lenio, from her home in the Kent countryside.
A mother to two wonderful boys, Maxi aged 6 and Hugo aged 3, Lucie has always had a strong passion for natural wellness and good nutrition and started her parenting journey confident her boys would only eat healthy, nutritious food. However, the universe had other plans and gifted her very strong-willed children that sent her on a journey of patience and negotiation. After many attempts of trying to hide veggies into food, to then have her boys find the evidence and pick little bits out. Lucie started looking into other ways she could get wholesome fruits, green veggies and more protein into her children’s diet to help them thrive during the crucial developmental years.
“Both of my children have gone through very fussy stages and I don’t think there is a parent out there who doesn’t worry that their children are not getting enough fruit and veg into their diet, especially a wide variety and lots of leafy greens which we know is so important for growth, brain and cognitive development. When my son started school I really saw how important diet is to help him get through the long school day and wanted to support him as best as I could. Like most parents I try my best to cook meals from scratch but wanted a product that could help boost his vitamin, mineral and antioxidant intake with superfoods and to find a brand I could trust who would support my family over the coming years whilst we raised a family”.
When Lucie did her research, she struggled to find a wellness brand that solely focused on children’s wellness and truly understood what children need in their diet to really thrive. Lots of brands out there add a children’s line on the side but are not experts and there are also lots of brands out there which mask ingredients using added sugars, sweeteners, fillers, and unnecessary ingredients. Lucie, like many people was now also starting to really understand the importance of buying organic fruit and vegetables free from chemicals, but again struggled to find a brand that was making products using organic due to costs and wanting to keep margins high.
It was out of frustration and a strong passion to make it a better future for her children that EARTHSTARZ was born. Lucie spent months training herself up in nutrition and health, she connected and worked with leading children’s nutritionists and sourced the best manufacturer to partner with. After several months her first product and third baby RAINBOW ROOTS was born.
Lucie is extremely ambitious and has big plans for Earthstarz with a range of natural and organic wellness products lined up to launch over the coming months.
OUR PROMISE TO YOU
From one Mother to another, at Earthstarz we are committed to always using the best ingredients out there for all our products which are natural, clean, free from any nasties and organic.
You can trust us and feel in safe hands knowing that you are putting the best vitamins, minerals and antioxidants into your children's growing bodies.
We will continue to uphold honesty in everything we do with clear communication between us and you all, the amazing parents raising our future generation
Sustainability
Earthstarz was created with a deep respect for both people and the planet, guided by the belief that true wellness should never come at a cost to either.
We only work with trusted, best in class manufacturers in the UK who share our same values, are sustainable and who have strong green credentials. We have worked hard to create packaging that is fully recyclable and cut out the use of single use plastic. Every product we release we connect with a charity which gives back and supports Planet Earth and we have plans in the near future to be B-Corp registered. Earthstarz was built on doing good for humans and being good for the planet - nurturing growing bodies while honouring the Earth that sustains us.
